When To Hire An SEO Agency And How It Works - Semalt Tips
Are you looking for SEO agencies? Here are the tips for choosing one!
Have you ever thought about using the services of an SEO consulting firm to improve the positioning of your website on Google? The specialized work of analysts and trained professionals can make all the difference in the performance of your website or online store. This is probably the main reason that should push you to work with an SEO agency.
It is well known that a website that ranks well in search engines can lead to more sales for your business. To achieve this crucial step for promoting your online and offline activities, there is a prerequisite.
Thus, in this article by Semalt, an agency specializing in SEO, we will explain the following points to you:
- How does an SEO agency work?
- How to find good SEO consultants
- When to hire a consultant
Grab a cup of coffee, sit back and read on until the end!
What is SEO? Why is this important?
The term "SEO" (Search Engine Optimization) refers to a set of practices whose main objective is the optimization of websites and e-commerce. Why is it essential nowadays?
The answer is simple: the Internet is a highly competitive digital environment. In this universe, your website and other websites compete for users' attention in search engines.
Therefore, to stand out from the competition, your website must be properly optimized, which makes it easier to find in the top positions of search pages. In short, SEO techniques help brands establish credibility and trustworthiness. SEO drives website engagement and conversions. In addition, the user experience is rated much higher with perfect optimization.
But for optimization to be possible, you must first understand how search engine algorithms work. This job is therefore not for amateurs! This is where an SEO specialist or agency comes in.
What is the work of an SEO consulting agency?
Optimizing according to SEO best practices allows search engines to understand the content of your web page. From there, search engine algorithms can rank sites or pages within site. Thus, these pages are easily identifiable by users according to the keywords searched.
It is therefore clear that the work to be performed by an agency will be complex and diverse. First, let's talk about the services that an SEO agency can offer.
What are SEO consulting services?
SEO consulting services are very comprehensive: they include auditing, technical analysis, planning, execution and measurement. Both the technical aspects and the content of the pages are evaluated, always seeking to improve all factors (on-page and off-page).
In this way, it is possible to achieve effective website performance in search engines. This is how well-known websites have risen to the top of the search engine ranking ladder.
Do SEO and Google go hand in hand?
The first thing to understand to get an idea of how SEO agencies work is how the Google search engine works. Indeed, it is the most used search engine in terms of information searches. It is, therefore, it that dictates the ideal procedures that all good SEO strategies must follow.
Google is constantly updating its algorithm, which is the basis of how some websites have better search results than others. Thus, a well-optimized website undergoes constant adjustments. However, what was true in the past may not work today. This is proof that SEO is changing day by day and agencies are better equipped to know the changes in order to adapt to them to provide you with the best service.
In addition, it should also be remembered that the implementation of any good SEO strategy requires the use of tools such as the Dedicated SEO Dashboard and other resources that facilitate the measurement of optimization results.
On-page SEO is one of the main SEO actions to be carried out on your website, thanks to the service of an SEO agency. It is very important to help search engines better understand your different pages.
On-page SEO takes into account the following points: image tags, optimization of title tags, internal links, content and URLs. In this category, SEO analysts devote their time and expertise to:
- Evaluating the most relevant keywords for a segment, company, product or service
- Creating unique content with the right keyword density
- Testing page loading speed
- Structuring the URL of each page of the site
- Structuring the site (Sitemap)
- Headings (H1, H2, H3…)
- Structuring the meta description
- Creating internal or external links on a page, directing them to the correct location.
To properly accomplish all these useful tasks for better positioning of your site, the intervention of a qualified agency like Semalt is inevitable.
We have just talked about SEO on the page which is nothing more than the internal actions carried out on a site to better position it on search engines. So any other SEO that happens outside of your web pages is called off-page SEO.
Off-page SEO takes into account several factors, namely: the creation of backlinks, the publication of guests on other external blogs and the activity on social networks. At this level, the advantages for you of using SEO advice from an SEO agency are the following guarantees:
- Links to your page placed on other sites
- Partnerships with other sites and content creators
Indeed, all of these and other external actions are aimed at increasing the relevance of your website, helping to increase your page traffic. In addition, to obtain backlinks, it is important to collaborate with recognized sites in order to benefit from quality backlinks. Otherwise, you run the risk of producing the opposite effect of what you hoped for.
When to call on a professional or an SEO consulting agency?
Your business may have many reasons to hire an SEO consulting firm. The first reason, of course, is the absence of trained professionals within its internal team. Additionally, hiring SEO analysts directly can be more expensive as there are a lot of workloads involved.
But the main reason why your company is betting on partnering with a consulting firm is the technical knowledge of the team engaged. SEO agencies with many years in the market, such as Semalt, always invest in updating the knowledge of their professionals.
And this is fundamental to guarantee the quality of the services provided. Additionally, SEO consulting firms operate solidly, aligning client expectations with business reality. If you plan to achieve your SEO goals in a short time, you can count on the SEO experts that Semalt makes available to you. They are available 24 / 7 to provide you with top-quality service.
If you are considering relying on the support of an SEO agency, focus on the following aspects:
List your SEO goals
The first step is to set SEO goals so that the agency you hire knows your expectations and business needs. For example, driving qualified traffic to your website or increasing revenue through sales.
Without this well-defined stage, you navigate in a vacuum and will never manage to obtain satisfactory results. Please, act like your life depends on it.
Look for more established companies
Consulting agencies with more market experience offer a better-structured service. Usually, these are companies with different professionals working together, exchanging expertise and integrating strategies.
You don't need to reinvent the wheel. Just watch the facts and actions of the best-positioned sites in your niche and learn from them. We are not asking you to copy and paste what they do but to use them as inspiration to implement your own unique and personalized strategies.
Check the experience of the SEO team
Always go for consulting companies that have teams of certified specialists. This guarantees deeper technical knowledge, which can, in fact, lead to real results for your business.
This is why you must choose an agency that has already proven itself with thousands of customers who do not fail to leave testimonials of their satisfaction on its website.
Understand how the agency works
It is interesting to question the SEO expert or the SEO agency on his / her way of working and the processes adopted to refine a website and generate traffic.
A qualified expert or a good SEO agency always makes clear to clients how they can support the overall success of an organization.
Through these few lines, we have just discovered the importance of an SEO agency and when it is essential for a company or a brand to use its services. Through the content of this article, it is now easy for you to know who to turn to, to solve all the SEO problems that your website suffers or could suffer.
Finally, we invite you to always look for an SEO agency that acts with transparency, strategy, professionalism and credibility. As a result, Semalt SEO Agency can be your perfect partner to leverage your website and business.
In addition, any large agency needs a better SEO tool to customize the tasks and the results obtained with each of them. This is the case of Semalt, which, thanks to its all-in-one SEO tool. the Dedicated SEO Dashboard. provides you with a daily report on the changes your website is undergoing and the resulting return on investment. At Semalt, we make it a point of honor to provide total customer satisfaction.